our approach Blanchard Legal has deeply held values and ideas on how to practice law. I will communicate with you promptly and agree time frames for deliverables. I will meet those agreed timelines. If I prepare a written advice, I will give you a clear answer to the question asked. Similarly for agreements, they should be and will be readily understandable and usable, not mired in legalese. They will be as short and to the point as feasible. I use plain English. I seek to understand your business, your strategy and your commercial drivers and ensure what I do is aligned with this. I seek to balance protecting your legal interests with a need to be pragmatic, recognising that entrepreneurial risk sometimes involves taking at least some degree of legal risk. Have you ever engaged external lawyers who hold themselves out as experts and struggle to get a clear, straight answer from them. I have had that experience and know its frustration. I will not fence sit and will always express a view, usually on the spot and sometimes after appropriate thought and analysis. Whether it is forming a final opinion on a tough issue, assessing the position during a tense negotiation or how strongly to draft a clause in a contract, ultimately it comes down to judgement. Using clear thinking, rigour, drawing form experience and listening to gut instinct, ultimately you need to express a sound judgment. Many legal issues involve incredible complexity. For example, our 2,000 page corporate laws. However, as far as possible, my role is to make everything as simple as possible for you. My approach is to apply Occam’s razor: “simpler explanations are, other things being equal, generally better than more complex ones”. I have a model of leadership I employ, drawing from an authentic position from my deeply held values. I am used to dealing with CEOs, CFOs, other executives and Boards of listed entities. I draw great satisfaction from mentoring more junior lawyers. I obtained a first class honours degree in law. Later I went on to complete a doctorate. I learnt from and worked with first class lawyers at top tier Australian firms. I recently undertook an Emergentics profile that ranked me at the 95th percentile for analytical thinking. You will have a first class lawyer in your corner. My first boss asked me to research a particularly obscure legal question. My initial analysis was technically correct, but he didn’t agree. It didn’t sit right in his gut. It took me two further goes until he was satisfied. After 25+ years’ experience I have a deep well of experience to draw from. The final position has to check with my gut instincts too. I trained at top tier firms, taught law at University level, completed a Ph.D and have been published in refereed journals, so I have been rigorous. Simplicity can’t be at the expense of rigour. You need to be confident that your question has been thoroughly considered or your agreement contains the necessary protections. Reasonable charge out rates (well, for lawyers!) and fixed costs arrangements. I have been on the receiving end of being over-serviced and over charged and still remember the sour taste it left in my mouth. I have high level experience but have a low cost operating model which is a win-win for both of us. Having operated in-house for many years, with a limited budget and resources, but with an incredibly busy flow of work, I know how to operate incredibly efficiently. I aim for the result you are after as the only priority. My goal isn’t to do more because it may be good for my short term billings. Let your yes be yes and your no, no. Pretty simple really. I will tell it straight, just how I see it. No hidden agendas. If you have the stronger or weaker of the argument, whether in a negotiation or disputed situation, I will tell you. I know how to be commercial, however I respect the law and work within its lines.