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Does Protox come from the Botox people?

Botox is the well-known injectable product used to freeze facial features for between 3 to 6 months to give a smoother and more youthful appearance.  As it is injected, it is administered by health professionals. Protox is a cream that is self-administered and is designed to temporarily reduce the appearance of wrinkles. Do you think Protox comes from the same people that make Botox?  (Just sit on your answer in your own mind, like a “pick a card trick” with a magician). That is the central test for trademark infringement.  Is one mark substantially identical with, or deceptively similar to, a registered mark? The High Court has held that use of “Protox” was not deceptively similar to the registered mark “Botox”.[1]  The High Court’s reasoning was: The two words were similar, the only difference between them was one started with “pr” and the other with “b”.  But the Court did not believe this would not cause confusion in consumers’ minds between the marks or the underlying products (with aural and visual similarities just one part of the inquiry);[2] and Do the similarities imply an association so that consumers wonder whether they come from the same source?  The court decided no, there was no real risk of confusion as the marks are sufficiently distinctive.  This was reinforced by Protox being used in association with its brand name (“Freezeframe”) on its packaging and no evidence of actual confusion.[3] The reputation of the mark allegedly infringed is not relevant to deceptive similarity, it is simply based upon what marks have been registered.[4]  So Botox’s high reputation was simply not relevant. The outcome...

Starting a company – how many shares?

Small proprietary companies are the most common form of company used to operate a business in Australia.  Such companies have shares on issue.  When starting a business, the business will need a certain amount of money to get going (start up capital).  The founder or founders can put this money in either as share capital or some as share capital and some as a loan, possibly with no interest accruing or at a commercial rate.  Usually, this decision is taken with input from the business’ accountant.  Typically, most companies are started with just a nominal amount of share capital.  Often just one, two or a hundred shares are issued. Is there an ideal number of shares to issue when starting a company? Perhaps it may not seem important at the time, as there may only be one or two founders, so it can almost be any number (for two founders, who are 50/50, it just needs to be an even number). In my experience, companies introduce new investors as shareholders or a company with a number of shareholders (akin to an incorporated partnership), shareholders come and go. To give yourself flexibility going forward, I believe an ideal number of shares to start with is 60 (or a multiple of 60, such as 120).  60 is divisible by all of 1, 2, 3, 4, 5 and 6.  So if a company starts with one shareholder who is issued 60 shares and later the founder wants to introduce 4 new investors, the founder can transfer 12 shares to each new investor (such that each person holds 12 shares). Other good numbers...
Launch of the 2nd ed: “Fashion Law: The Complete Guide”

Launch of the 2nd ed: “Fashion Law: The Complete Guide”

The 2nd edition of my book “Fashion Law: The Complete Guide” is now available. A complete update from the 1st edition published five years ago and including new content including: – landmark High Court case on works of “artistic craftsmanship”; – landmark High Court case on the difference between employees and contractors; – an extended grace period to apply for design registration; – liberalised parallel importation laws; and – about influencers, personal guarantees and insolvency.   Buy it at:...

Director Identification Numbers

Australia has introduced a rule that every person who acts as a director of an Australian company must be verified as a real person.  EVERY person who acts as a director, whether an Australian resident or living overseas, must obtain a director identification number by the Australian Business Registry Services. This must be done by no later than 30 November 2022. To apply, go to: www.abrs.gov.au (Welcome to Australian Business Registry Services | Australian Business Registry Services (ABRS)).  There is a link to apply form that site.  You will need a scan of your passport. You could have your accountant or lawyer do this for you, but it is relatively simple to apply.  Also, it is probably better that less people have a copy of your passport in this day and age of identity theft and...

Contracting for Services – Pitfalls

Contracting for Services – Pitfalls Businesses will commonly need to engage the services or others to obtain the benefit of their expertise.  Ideally, that is best done on the businesses’ own template contract, with terms that benefit itself.  For example, if the business is engaging a creative person, a key required outcome is that the business obtains the desired intellectual property rights (and preferably ownership) to what is created (otherwise, for example, the creative will retain copyright). Some service providers present their own contract.  Often, this will be ok, particularly if the contract is to be performed over the short term and with a very specific outcome/deliverable.  However, such contracts should nonetheless be reviewed, both commercially and legally. Where I have recently seen businesses run into trouble is for longer term service contracts with a more amorphous outcome.  Such as engaging a service provider to run your SEO over time.  SEO, to me, is like a hidden black box: who knows what goes on in there and outcomes are hard to judge (unless obviously successful). The risk is if you become dissatisfied with the service provider’s performance, but perhaps can’t point to a breach, you will still be contractually liable for the fee payable for the entire term of the contract even if you purport to terminate it.  So they get paid for doing nothing!  For example, a two year SEO contract for a fixed monthly fee, if it isn’t working after 6 months you are still up for 18 months’ worth of fees. Problem terms of such contracts include: No warranties about the quality of the services provided;...

Debt collection: the gloves are about to completely come off

If a person is owed money by a company, then typically they have 4 options, 3 of which involve processes to seek to recover that debt if payment is overdue and not forthcoming: Report the non-payment to a credit reporting agency; Engage a debt collector (who ultimately may do 3 or 4 below); Commence court proceedings; or Issue a statutory demand. A statutory demand is a formal notice in a specified format giving a person 21 days to pay the debt, otherwise the person is deemed to be insolvent, unless they seek to set it aside or come to some arrangement with the creditor.  If the statutory demand is not complied with or set aside, then the creditor can seek the winding-up of the company (although this takes further effort and expense, and ultimately may not recover the debt).  It is a powerful tool, as even a deemed insolvency may trigger a default under the debtor’s finance facilities.  The statutory demand is not available if the amount of the debt is disputed. During Covid, the government recognised that many businesses would struggle financially.  Rather than seeing mass insolvencies, the government implemented a range of responses.  In addition to Jobkeeper support, various laws were temporarily modified, including: Providing that directors can not be personally liable if their companies trade whilst insolvent; and For a statutory demand, providing that they can only be given for a debt greater than $20,000 (up from $2,000) and giving the recipient 6 months before there is a deemed insolvency (increased from 21 days) These relief measures ended on 1 January 2021.  But, for a company...